Efeze Restaurant had an outdated website and no channel for digital reservation. The service and all touch points were identified during workshops and new content generated for the new website.
In the first year, the new structured service was introduced to all workers. Customer satisfaction reached 92% and food waste indication lowered to 1.2%. Digital reservations increased to 145% and 765 customers took out subscriptions to e-mail marketing channels. These figures are increasing day by day.
Efeze Restaurant selected “Women and Children” theme for her marketing activities. Inter-connected campaigns are created for local market. Efeze is currently using her own digital channels including monitoring tools to promote her business together with a well-defined roadmap.